ONGC has strengthened its brand position,  climbing from 10th position last year to 7th this time. According  to a recent study conducted by consultant Brand Finance ONGC ($3.4  billion) has secured the 7th rank among top 10 most valued brands of India.

The improvement in the oil major’s brand  index comes with a bigger cheer this time. There has been an aggressive  competition for places in top 100 brands. Emerging brands in e-commerce, telecommunications  and technology and banking services are particularly competitive. Considering  the turbulent world oil scenario, India’s national oil company (ONGC) has all  the reason to be happy at this latest brand score card.

Among the public sector turf, ONGC settles at the 3rd position among Indian top public enterprises of the country, following two retail-space peers.

Brand Finance values brands on several factors. Apart from financial metrics, the  future prospects are also evaluated in a competitive context to assign brand  strength indices. "Reputation is a measure of the effectiveness of  transmitted belief about attitudes showcasing respect" says the Chief Spokesperson of India's Most Reputed Brands.